The Pac 12 Networks started on August 15, 2012 and Charter Communications has not yet agreed to carry it and this blog is dedicated to the proposition that Charter Cable needs to carry it. Check back often this is not a static blog
Sunday, August 26, 2012
New Rumors on DirecTV
While I am tied up with the Republican convention this week, yes I am a political junkie too, check on the latest rumors here:
Blogger Avinash Kunnath has written a very interesting observation regarding different scenerios regarding DirecTV and the Pac-12 Networks:
1) A DEAL DOESN'T GET DONE I find this highly unlikely because DirecTV knows it stands to lose a significant number of customers in the west coast states and they don't want to lose a chunk of their customer base at a time when their U.S. subscription base is already declining. The Pac-12 needs DirecTV. It would be a PR nightmare for the Pac-12 if a good chunk of the country was excluded. Valuable alumni bases in Chicago and Washington D.C. would be cut off from Pac-12 sports viewing at a time when every market needs to be reached and broached.
2) DIRECTV ONLY AGREES TO CARRY ONLY THE PAC-12 NATIONAL FEED. This is plausible. The satellite carrier is probably uncomfortable at the thought of carrying six regional networks that might have sizable interest in regional markets but low interest out-of-market. Almost all the football properties will be broadcast on the national network. It's quite plausible DirecTV is only comfortable with airing just one channel.
However, while that might be in DirecTV's interest, it's most certainly not in the Pac-12's. Not getting those regional channels on the air would really cause issues for alumni who are supremely interested in local programming, much like Bay Area transplants would want to watch CSN Bay Area or Washington transplants would want the Root Networks. More importantly, the Pac-12 wants to promote their brand in all facets of the sport, and the regional networks figure to provide more niche content that would interest a greater segment of fans. The Pac-12 wants these regional channels on there somehow.
4) DIRECTV TV AGREES TO CARRY ALL SEVEN NETWORKS I figure this is what the Pac-12 wants, and there's a very good chance they will get it. It's all a matter of negotiating carriage and subscriber fees.
Interesting comments as we approach the first love football game this Thursday.
Blogger Avinash Kunnath has written a very interesting observation regarding different scenerios regarding DirecTV and the Pac-12 Networks:
ReplyDelete1) A DEAL DOESN'T GET DONE
I find this highly unlikely because DirecTV knows it stands to lose a significant number of customers in the west coast states and they don't want to lose a chunk of their customer base at a time when their U.S. subscription base is already declining. The Pac-12 needs DirecTV. It would be a PR nightmare for the Pac-12 if a good chunk of the country was excluded. Valuable alumni bases in Chicago and Washington D.C. would be cut off from Pac-12 sports viewing at a time when every market needs to be reached and broached.
2) DIRECTV ONLY AGREES TO CARRY ONLY THE PAC-12 NATIONAL FEED.
This is plausible. The satellite carrier is probably uncomfortable at the thought of carrying six regional networks that might have sizable interest in regional markets but low interest out-of-market. Almost all the football properties will be broadcast on the national network. It's quite plausible DirecTV is only comfortable with airing just one channel.
However, while that might be in DirecTV's interest, it's most certainly not in the Pac-12's. Not getting those regional channels on the air would really cause issues for alumni who are supremely interested in local programming, much like Bay Area transplants would want to watch CSN Bay Area or Washington transplants would want the Root Networks. More importantly, the Pac-12 wants to promote their brand in all facets of the sport, and the regional networks figure to provide more niche content that would interest a greater segment of fans. The Pac-12 wants these regional channels on there somehow.
4) DIRECTV TV AGREES TO CARRY ALL SEVEN NETWORKS
I figure this is what the Pac-12 wants, and there's a very good chance they will get it. It's all a matter of negotiating carriage and subscriber fees.
Interesting comments as we approach the first love football game this Thursday.